First of all, this watch is not for everyone. Some of you won’t like it, some may even have strong opinions about it. You have to look further: it’s about having the guts to design. This doesn’t look like a ‘normal’ watch, but how boring would the world be if all watches looked the same? […]
Last friday, we hosted another great Belgium Watch Club GTG. This one was different, because I organised it. I remember joining my first gtg a few years ago, and remember being super nervous. A few years later, I’m the schmuck in charge. How the tables have turned. It was great to see a lot of […]
Last April, I was in Gothenburg with Longines to watch the Jumping world cup. When I was chatting with Achim, the Belgian brand manager, we talked about the history of Longines. He quickly noticed how passionate we were about Longines’ history, especially the divers from the sixties. A few weeks later, last week to be […]
Baselworld releases can be categorized in 3 categories: the Rolex releases, the Patek releases, and the other brands. This is something I highly regret. While Rolex steals all the attention with incredibly boring ‘new’ models, independent brands never get the spotlight, while they really dare to innovate and come up with new things. That’s why […]
Last weekend, we were invited to the Longines Jumping World Cup final in Gothenburg, Sweden. If you are here for a full in depth review of the horse show, I have some bad news: I don’t know anything about horses. I went for the watches. We flew to Sweden with Achim, the general brand manager […]
Last night, I had the honor to host a GTG with Moritz Grossmann and the Belgium Watch Club. It was a great way to get some brand awareness for Moritz Grossmann on the Belgian market, as well as a way to get potential Belgian clients and dealers interested. The full report of the evening can […]
A watch usually is a very personal object. We share our best moments with our watches on our wrists, as well as our most miserable. In other words: that thing on your wrist has seen just as much as you have. But how can a watch be even more personal? This is where my insta-friend […]
In december 2018, the annual Belgium Watch Club birthday dinner took place in Brussels. I went with 2 watches, and came home with 3. Mister Tudor gave me his Tudor Black Bay bronze to write a review on. I don’t know whether his decision was based on genuine care for the website or fishing for […]
No one asked, but yet here it is: my take on why the Code 1159 got received so poorly. Reason one is of course the flabbergastingly (is that a word?) boring time only and chrono configuration. But all jokes aside, the tourbillon and minute repeater looked oke. Not wow, but oke. The perpetual calendar, in […]
SIHH just finished and we all need some time to let everything sink. The least we can say is that opinions were very mixed this year. Let’s just start by addressing the elephant in the room: code 1159. Code 1159 has taught us a valuable lesson. It has taught us that today’s market is done […]
